Tiff's first photographs were taken around the age of 8. Inspired by his grandfather who was an inventor and photographer. He grew up in Nebraska and owes much to his midwest farm upbringing. Tiff attended Brooks Institute of Photography and by the age of 23 was shooting professionally, living and working in both NYC and Madrid Spain. While in Spain he worked for most of the countries biggest magazines and department stores, shooting fashion, as well as portraits. During one of the many portrait sittings for Spanish Elle magazine, he formed a close bond with Nacho Duato, the director of the Spanish National Ballet. This would lead to the creation of many works and assignments: shooting with the ballet, fine art and advertising. Influenced by historic Spanish culture, Tiff produced his first documentary portrait series on the bullfighters of Spain. Later going on to produce several separate series on the Lakota Sioux Tribe of Wounded Knee reservation, the horse track betters of New York's racing community and other diverse projects such as rural basketball hoops, and the homeless mansions of NYC. In the mid-nineties, Tiff opened a photo studio in NYC's photo district, called Holding Penn. It wasn’t long after opening, that his fashion work from Holding Penn caught the eye of a nationwide fashion department chain Macy’s. They offered him a contract that would begin a 10-year relationship shooting all of Macy’s magazine and newspaper advertising as well as their catalogs and billboard advertising. These shoots took Tiff across the globe, from Ireland for a fall fashion book to the Bahamas for swimsuit season. He was an integral part in building Macy’s flagship fashion studios and their transition from Film to Digital – not an easy feat.
Tiff Pemberton’s photographs are sought after by advertising agencies, magazines, fashion designers and large fashion houses. He has professionally photographed many celebrities ranging from Giselle to Rudy Giuliani. Although he mainly shoots advertising, Tiff has also participated in numerous fine art shows and sells his work to private collectors.
Tiff Pemberton’s shortlist of clients:
Aerosoles, American Express, Armani, Calvin Kline, Casual Male, Donna Karen, Dunia, El Pais Magazine. Elle Magazine, G.Q., Genlux, Glamour, 17 Magazine, Interview, JC Penney, Kate Spade, Jack Spade, Kmart, Mercedes Benz, New York Magazine, New York Times, Polo, Radio Shack, Radio Shack, Ralph Lauren, Rochester, Sears, Spanish Elle, Spanish National Ballet, Telva, Vogue, Votre Beaute.